To earn money online, you need to do lots of efforts to drive traffic to your website. In this short article i will NOT discuss about methods for driving traffic to your websites. Instead, i will talk about how to better convert the traffic to make money. Usually it is seen that most of the people that are coming to your site, leave without clicking on your ads or buying anything from you or from your affiliate links. So, your hard earned traffic is going to be wasted. You can take most out of this traffic by list building.
What is list building?
It is a method, that is used to capture the name and email address of the people who are coming on your website. These names and email addresses can be used, later, to send them email reminders about your products. This list of names and email addresses is very important, because you have prepared this list by the people who came on your site and were interested in your product or related products.
What is the Advantage of List Building?
Suppose you have a health related site about teeth whitening or a shopping related site about pandora jewelry. Suppose about 1000 people visited your site in one month. About 10% actually bought your product or services. And 90% simple left your site. If you are trying to make the list and trying to capture the email addresses of these 90% people, then you can expect that you would be able to store the emails of about 20% people. It means that 100 people bought your products and about 200 people gave you their names and email addresses.
Using this list, you can try to convert these 200 people into buyers. By sending effective and well written emails to these people, you can attract them again on your website. You can offer them some special discounts to make some instant sales. Whenever you have launched or added a new product on your website, you can send a quick email to all of your subscribers and you will get some instant response. So, you see that sales are in the list.
With the growth of traffic to your website, your list will be increasing every month. And after few months you will have hundreds or thousands of emails, depending on your traffic level.
How To Capture Email Addresses?
Now, you would be thinking that how can you build your list. There are many ways. But you should at least do the following basic things:
1- You should add Subscribe By Email form on every page of your website. If you are using the WordPress blog, then you can simply add a Subscribe Plugin that will add this simple form on every page of your blog.
2- You can offer a free e-book or course to your website visitors, to send them on their email addresses. People will be interested to get the free offer and will give you their names and email Ids. In this way, you will get a list.
3- Another way is to use the Javascript to create a popup window at the loading and exit of your website. This popup will simply ask the people to subscribe or close the box. This does not look great to visitors but it is proven to be working quite good.
What to Do If You Just Launched Your Website and Have No List?
If you have just launched a new website and offering a good product to community, then you need some instant targeted traffic to make some good sales. In the start you cannot have the list, then what to do? Look at the other webmasters, in your niche, who are gurus and have a big list. Simply ask them to send your emails to their users to promote your products. You can pay the webmasters for this service. This may be a costly method but it will really work like a charm and you will make instant and big sales from the huge lists of other webmasters.
I hope that, now, you have understood the importance of list building and use of the list to increase your online sales.
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